Category: Health & Wellness / Supplements
Business Challenge:
Despite having a proprietary absorption technology, Platinum Naturals struggled with inconsistent packaging and a lack of cohesive messaging—limiting consumer understanding and weakening their premium brand image at shelf.
Consumer Insight:
Health-conscious consumers want to know what makes a supplement better—but they need that science simplified, not buried in jargon. Clarity drives confidence and trial, especially in a crowded category.
Creative Idea:
Visually decode the science. Make absorption visible through design, while unifying the packaging under a premium, consistent identity that works across retail channels.
Execution Summary:
Created a new visual identity centered around vibrant oil drop motifs—symbolizing absorption, purity, and effectiveness. Developed a cohesive packaging system that clearly differentiated SKUs while reinforcing brand values. The redesigned logo features three drops representing integrity, purity, and efficacy. Messaging was simplified to help both consumers and retail staff communicate the benefits of Platinum Naturals' Omega Suspension Technology.
Key Results:
Suggested metrics to source: lift in sales post-redesign, increase in retail distribution and shelf presence, improvement in consumer comprehension and recall, and strengthened brand favorability scores.
Hero-to-King:
From scattered shelf presence to King of Clarity in Supplements, Platinum Naturals turned visual design into a scientific storyteller—and a shelf standout.
