Category: CPG / Alcohol-Free Beverages
Business Challenge:
Rival House set out to redefine social drinking by offering premium, alcohol-free alternatives that didn’t feel like a compromise. The challenge was to create a brand that felt inclusive, sophisticated, and worthy of raising a glass—whether or not alcohol was involved.
Consumer Insight:
Today’s drinkers want more choice—without stigma or sacrifice. Health-conscious consumers, designated drivers, and sober-curious individuals all seek beverages that offer the same elevated experience as traditional alcohol, minus the alcohol.
Creative Idea:
Build a challenger brand with a name and voice that unapologetically competes with alcohol—offering flavour, sophistication, and inclusion. Rival House doesn’t shy away from the celebration—it just redefines what’s in the glass.
Execution Summary:
Named the brand Rival House to signal a bold challenge to the alcohol status quo. Developed inclusive messaging like "Cheers to Choice" and "Now everyone can join in when it’s time to raise a glass." Crafted a visual identity and tone to match premium expectations and ensure shelf appeal. Launched with alcohol-free beer in growing retail channels.
Key Results:
National retail distribution, growth in alcohol-free beer category share, consumer trial and repurchase rates, and brand awareness among sober and sober-curious audiences.
Hero-to-King:
From a bold challenger to King of the Sober Celebration, Rival House redefined what it means to raise a glass—with nothing held back but the alcohol.
