Category: CPG / Alcoholic Beverage
Business Challenge:
Introduce a summer sangria brand in a crowded, trend-driven RTD category, without the backing of big distribution muscle.
Consumer Insight:
Summer drinkers want more than refreshment—they want a vibe. Something easy, delicious, and Instagrammable.
Creative Idea:
Capture the charm of a backyard gathering with a brand that feels handcrafted, nostalgic, and designed for patio culture.
Execution Summary:
Created the name, brand design, and visual world that gave Seymour Sangria a personality all its own. Used vibrant illustration and storytelling cues to set it apart.
Key Results:
Seasonal sell-through, DTC traction, repurchase intent.
Hero-to-King:
From seasonal debut to King of the Patio Cooler, Seymour Sangria turned laid-back into legendary.
