Category: CPG / Snack Foods
Business Challenge:
Reinvigorate an established health snack brand facing category saturation and increased pressure from newer, trend-driven competitors.
Consumer Insight:
Snackers want authenticity—real ingredients, real values, and a brand story they can stand behind.
Creative Idea:
Elevate Taste of Nature from just natural to truly character-rich—showcasing real ingredients and real people behind the product, without losing its legacy appeal.
Execution Summary:
Create Taste of Nature brand name and product name/architecture, developed the visual identity and packaging to amplify ingredient appeal. Messaging emphasized heritage, simplicity, and quality. Focus remained on taste and story, not gimmicks.
Key Results:
Lift in purchase intent, growth in core retail channels, engagement from brand storytelling content.
Hero-to-King Line:
From quiet legacy to King of Conscious Snacking, Taste of Nature reclaimed its space with bold authenticity and flavour-first pride.
