Yorkshire Valley Farms has been on a mission to better communities and the planet through offering organic chicken, turkey, and eggs. The company is built on a network of family-run farms where poultry and egg-laying hens are raised to the highest organic standards, a practice sustained for generations. The brand is committed to a regenerative organic revolution, aiming to produce delicious organic food while building long-term agricultural and community resilience.
To revitalize the brand packaging based on consumer research to identify the most compelling health, nutrition, and sustainability claims, and to determine the most visually appealing approach to packaging.
A comprehensive consumer research was conducted involving the following steps:
The rebranding initiative led to the following outcomes:
The rebranding initiative by Yorkshire Valley Farms, grounded in consumer research, has not only revitalized the brand image but also fostered a deeper connection with consumers by aligning the packaging with the values that are most important to them. The substantial increase in sales post-launch is a testament to the success of this consumer-centric approach to rebranding.