WINA's 2026 North American Agency of the YearSee the list
bob's your uncle
bob'syouruncle
Bimbo Canada

Bimbo Canada

Big Daddy — Bimbo Canada. From category habit to category challenge.

Church's Chicken

Church's Chicken

How Canadian QSR agency Bob's Your Uncle turned a missed real estate opportunity into a bold, door-to-door challenger campaign for Church's Texas Chicken.

Beef Farmers of Ontario Ask Your Butcher campaign case study, food marketing, consumer engagement

Beef Farmers of Ontario

Bronze Winner — Film | WINA Festival 2026 This campaign was a key contributor to Bob’s Your Uncle being named the WINA 2026 North American Agency of the Year.

Bosch

Bosch

We turned a trusted technician into a king of home innovation.

Second Harvest

Second Harvest

Award: Gold Winner — Film | WINA Festival 2026 This award-winning campaign was the creative centerpiece that named Bob’s Your Uncle the WINA 2026 North American Agency of the Year.

Mike’s Hard Lemonade RTD alcohol brand strategy case study, integrated campaign, category creation

Mike's Hard Lemonade

From challenger to king of refreshment.

Popeyes QSR brand strategy case study, integrated campaigns, fast food marketing, Canadian growth

Popeyes

The great chicken coup - how we overthrew the colonel and built a spicy empire.

Animated Gardein campaign visual featuring a branded moist towelette packet with the message “I lost my veg-inity,” representing a bold, humorous plant-based positioning

Gardein

From niche innovator to plant-based king.

Animated visual from EverMe showing a beach at sunset with human figures walking, representing personalized wellness, longevity, and a human-centered health journey

EverMe

From chaos to clarity.

Second Harvest nonprofit campaign case study, awareness campaign, food rescue marketing

Second Harvest

From food waste to cultural taste.

Janes chicken food brand strategy case study, packaging, campaign, retail growth

Janes Chicken

From freezer staple to king of family wins.

Olivieri pasta brand strategy case study, packaging design, CPG marketing, retail growth

Olivieri

We turned a declining brand into an everyday king.

The Honest Potato

The Honest Potato

From humble spud to king of authentic simplicity.

Dos Locos beverage brand strategy case study, product launch

Dos Locos

From wild challenger to kings of lime-fueled fun.

Bob's Your Uncle

Bob's Your Uncle

We turned economic threat into brand leadership.

Osmow’s restaurant brand strategy case study, QSR marketing, campaign growth

Osmows

Bronze Winner — Film | WINA Festival 2026 This campaign was a key contributor to Bob’s Your Uncle being named the WINA 2026 North American Agency of the Year.

Popeyes chicken sandwich launch campaign case study, QSR marketing, product launch success

Popeyes

We turned a Chicken Sandwich into a cultural event, not just a menu item.

New Roots Herbal

New Roots Herbal

From niche supplement to king of clean wellness.

Second Harvest nonprofit brand strategy case study, awareness campaign

Second Harvest

From trusted local charity to king of sustainable hunger relief.

Canon Olympics campaign case study, global activation, brand marketing

Canon

We stole the show and helped Canon become king of imaging innovation.

Popeyes Wing Night campaign case study, QSR marketing, brand engagement

Popeyes

We took a bar-bound ritual and brought Wing Night home.

Popeyes

Popeyes

We turned Raptors three-pointers into chicken rituals.

Beef Farmers of Ontario Local Flavour campaign case study, food marketing, local positioning

Beef Farmers of Ontario

We moved a local gem to king of culinary discovery.

Canon brand strategy case study, campaign marketing, consumer electronics branding

Canon

We turned a challenger into an imaging king.

Thermador luxury appliance brand strategy case study, premium positioning

Thermador

We moved Thermador from luxury niche to the king of culinary innovation.

Chicken Farmers of Canada campaign case study, food marketing, national awareness

Chicken Farmers of Canada

We moved Chicken Farmers of Canada from dinner monotony to the king of culinary adventure.

Taste of Nature

Taste of Nature

From quiet legacy to king of conscious snacking.

Yorkshire Valley Farms

Yorkshire Valley Farms

From organic noise to earned trust.

Catelli Smart pasta brand strategy case study, product positioning

Catelli

From better-for-you pasta to better-about-yourself pasta.

Catelli Healthy Harvest pasta brand strategy case study, CPG marketing

Catelli

The Natural Pasta Sauce That Became a Breakout Hit.

Minute Rice campaign case study, food brand strategy, consumer relevance

Catelli

Turning convenience into something that matters.

Rubicon beverage brand strategy case study, multicultural marketing

Rubicon

The exotic made wonderful.

Twisted Shotz alcohol brand strategy case study, product launch

Twisted Shotz

The ritual that build a party empire.

Seymours Sangria

Seymours Sangria

From seasonal debut to king of the patio cooler.

Vodka Mudshake

Vodka Mudshake

From guilt-ridden treat to king of unfiltered indulgence.

Zero dB

Zero dB

The Functional Beverage Brand That Made Mental Quiet Feel Premium.

Ice River Green Bottle Co.

Ice River Green Bottle Co.

From quiet recycler to king of closed-loop packaging.

Platinium Naturals

Platinium Naturals

From a trusted supplement to an innovative leader.

Rival House

Rival House

The Alcohol-Free Brand That Made Celebration Feel Bigger, Not Smaller.

Hipmunk

Hipmunk

From underdog king of travel search.

Molson Canadian beer campaign case study, brand strategy

Molson

From striking decline to king of hockey comebacks.

EAS

EAS

From fragmented portfolio to kng of sports nutrition.