Brand Building & Leadership
14 posts
Creativity Trumps Tariffs
When tariffs go up, creativity goes on sale. When U.S. tariffs on Canadian goods hit 25%, most brands braced for impact. Bob’s Your Uncle decided to t...
The Loneliness Era - Why Human Brands Win
We’re living through the loneliest moment in human history. Record levels of isolation. Record levels of disconnection. And what are people turning to...
Rival House: “The Same Ritual. Just Alcohol-Free.”
Rival House: “The Same Ritual. Just Alcohol-Free.” Mindful drinking doesn’t have to feel like a compromise — and Rival House proves it. Rival House l...
Platinum Naturals: A New Look for a Premium Wellness Brand
Platinum Naturals: A New Look for a Premium Wellness Brand How do you transform a fragmented supplement shelf into a premium, unified brand experience...
How Popeyes Kept the Buzz Alive for Its Chicken Sandwich
How Popeyes Kept the Buzz Alive for Its Chicken Sandwich The most anticipated chicken sandwich in North America arrived in Canada with a strategy buil...
Iceberg Vodka Chooses Bob’s Your Uncle
Iceberg Vodka Chooses Bob’s Your Uncle A Canadian vodka brand with world-class ambition found a Canadian agency with challenger-brand instincts. Icebe...
Second Harvest Rebrand: “No Waste. No Hunger.”
Second Harvest Rebrand: “No Waste. No Hunger.” From GTA charity to national leader – and a brand to match. Second Harvest has grown into Canada’s lar...
Raptors x Popeyes: “3 for Free”
Raptors x Popeyes: “3 for Free” A data insight, a fan truth, and a digital activation that exceeded every expectation. Years before the Toronto Raptor...
Zero dB: “Noise-Cancelling for Your Mind”
Zero dB: “Noise-Cancelling for Your Mind” A calming beverage that isn’t cannabis — but still uses cannabinoids. Zero dB is a pioneer in a new categor...
Bob’s Your Uncle Wins Gold at Best of CAMA for The Honest Potato
Bob’s Your Uncle Wins Gold at Best of CAMA for The Honest Potato A humble potato earned a premium brand — and the judges noticed. Bob’s Your Uncle won...
Been A Slice: Brewing Beer From Bread to Fight Food Waste
Been A Slice: Brewing Beer From Bread to Fight Food Waste What if Canada’s most wasted food could become a source of nourishment instead of landfill? ...
Olivieri: “As Easy to Make as It Is to Love”
Olivieri: “As Easy to Make as It Is to Love” When a heritage pasta brand needed a modern refresh, Olivieri turned to Bob’s Your Uncle to help reclaim ...
Gardein: “Start a Healthy Relationship” Goes Mainstream
Gardein: “Start a Healthy Relationship” Goes Mainstream Before plant-based dominated grocery aisles, Gardein and Bob’s Your Uncle were already shaping...
Canadian Brands Beyond the Label
Why “Made in Canada” isn’t a story – it’s a starting point. In the middle of a Leafs–Panthers game, Bob Froese noticed something: every rink board was...