Tariffs Are Coming—So What Are You Going to Do About It?
Big Disruption = Big Opportunity
Tariffs Are Coming—So What Are You Going to Do About It?
The proposed 25% tariffs on Canadian imports, set to take effect on February 1, are about to shake things up. Consumer behavior, brand loyalty, and marketing strategies are all on the line, and businesses need to decide—are you going to wait and see, or are you going to own this moment?
The Consumer Shake-UpPrice hikes are coming, and consumers know it. A survey by InMoment found that 83% of shoppers expect these tariffs to impact their spending, with over half anticipating higher costs on everyday goods. That means fewer impulse buys, more cautious spending, and an inevitable shift in loyalty to brands that feel worth it.
And let’s be real: if your product suddenly costs more, you better be sure your customers see the value.
The Window for Canadian BrandsThis is it. The chance for Canadian brands to step up, own their turf, and remind people why buying local isn’t just a patriotic choice—it’s a smart one. Imported goods are about to get pricier, which means consumers will be looking for alternatives. Canadian companies who double down on their identity, quality, and commitment to local communities have the opportunity to win big.
So don’t just sit there—this is your time to shine.
How U.S. Brands Can Hold Their GroundIf you’re a U.S. brand, don’t panic—yet. But if you think you can just ride this out without a game plan, good luck. The brands that keep Canadian customers will be the ones who act now. Here’s what you need to do:
🔥 Get Real About Pricing – Be transparent. If costs are going up, don’t just slap on a price hike and hope nobody notices. Tell your customers why, and do it in a way that builds trust.
🔥 Prove Your Value – If you expect Canadians to pay more, you better have a good reason. Make sure your quality, service, and experience back up the price tag.
🔥 Put Skin in the Game – Show Canadians you actually care. That means investing in local partnerships, supporting communities, and proving that you’re in this for the long haul—not just for their wallets.
Your Reputation is on the LineThis isn’t just about economics. How brands handle these changes will shape how Canadians see them for years. Those who adapt, empathize, and find ways to keep delivering win. Those who shrug and pass costs onto customers without a second thought? They’ll pay for it later, just not in tariffs—in lost loyalty.
Marketing strategies need to evolve. Loyalty programs, customer-first messaging, and showing actual care for the market you serve isn’t optional—it’s survival.
Big Disruption = Big OpportunityYes, tariffs bring uncertainty. But they also bring opportunity. Whether you’re a Canadian brand ready to step up, or a U.S. brand determined to hold your ground, the next few months will define your future in this market.
So, what’s it going to be? Are you reacting, or are you owning this moment?