The Generation Gap

Bob Froese

Some early inspiration to start the year - this ad completely nails the 'big three' things that will make people care about your brand - emotion, relevance and difference. Check out the ad to see how it perfectly captures the essence of what makes a brand stand out. By tapping into the emotions of its audience, making the message relevant to their lives, and highlighting what sets them apart from the competition, this ad hits all the right notes. As we head into a new year, take a cue from this ad and think about how you can incorporate these same elements into your brand's messaging.

The Generation Gap - Epic Ad for Australian Lamb

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