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Daryl Klein

Daryl Klein

Creative Director • Architect of Bold Visual Worlds

For over 20 years, Daryl Klein has been one half of the agency’s legendary creative duo — the visual imagination to Brian Flay’s verbal firepower. Together, they’ve built some of the most disruptive work in food, beverage, and QSR.

Daryl is an award-winning art director and visual strategist behind iconic campaigns for Mike’s Hard Lemonade, Popeyes, Beef Farmers of Ontario, Olivieri, and the global-recognized “Been A Slice” beer. He conceived the original visual concept for the purpose-driven bread-to-beer initiative that went on to win Fast Company’s World Changing Ideas Award.

He blends craft with challenger energy — finding the emotional and cultural thread that makes visuals unforgettable. Outside the agency, he designed his own modernist home, later featured in The Globe & Mail, proving his design obsession runs deeper than the job.

Daryl turns challenger brands into kings by giving them the visual authority to match their ambition.

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Work

Popeyes
The great chicken coup - how we overthrew the colonel and built a spicy empire.
Mike's Hard Lemonade
From challenger to king of refreshment.
Gardein
From niche innovator to plant-based king.
Beef Farmers of Ontario
We asked a question that conquered the counter.
EverMe
From chaos to clarity.
Second Harvest
From food waste to cultural taste.
Janes Chicken
From freezer staple to king of family wins.
Olivieri
We turned a declining brand into an everyday king.
The Honest Potato
From humble spud to king of authentic simplicity.
Dos Locos
From wild challenger to kings of lime-fueled fun.
Bob's Your Uncle
We turned economic threat into brand leadership.
Osmows
From sidekick condiment to king of sauce obsession.
Popeyes
We turned a Chicken Sandwich into a cultural event, not just a menu item.
New Roots Herbal
From niche supplement to king of clean wellness.
Second Harvest
From trusted local charity to king of sustainable hunger relief.
Canon
We stole the show and helped Canon become king of imaging innovation.
Popeyes
We took a bar-bound ritual and brought Wing Night home.
Bosch
We turned a trusted technician into a king of home innovation.
Popeyes
We turned Raptors three-pointers into chicken rituals.
Beef Farmers of Ontario
We moved a local gem to king of culinary discovery.
Canon
We turned a challenger into an imaging king.
Chicken Farmers of Canada
We moved Chicken Farmers of Canada from dinner monotony to the king of culinary adventure.
Taste of Nature
From quiet legacy to king of conscious snacking.
Yorkshire Valley Farms
From organic noise to earned trust.
Catelli
From better-for-you pasta to better-about-yourself pasta.
Catelli
The Natural Pasta Sauce That Became a Breakout Hit.
Catelli
Turning convenience into something that matters.
Seymours Sangria
From seasonal debut to king of the patio cooler.
Vodka Mudshake
From guilt-ridden treat to king of unfiltered indulgence.
Zero dB
The Functional Beverage Brand That Made Mental Quiet Feel Premium.
Ice River Green Bottle Co.
From quiet recycler to king of closed-loop packaging.
Platinium Naturals
From a trusted supplement to an innovative leader.
Rival House
The Alcohol-Free Brand That Made Celebration Feel Bigger, Not Smaller.
Hipmunk
From underdog king of travel search.
Molson
From striking decline to king of hockey comebacks.
EAS
From fragmented portfolio to kng of sports nutrition.
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