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Daryl Klein

Daryl Klein

Creative DirectorArchitect of Bold Visual Worlds

For over 20 years, Daryl Klein has been one half of the agency’s legendary creative duo — the visual imagination to Brian Flay’s verbal firepower. Together, they’ve built some of the most disruptive work in food, beverage, and QSR.

Daryl is an award-winning art director and visual strategist behind iconic campaigns for Mike’s Hard Lemonade, Popeyes, Beef Farmers of Ontario, Olivieri, and the global-recognized “Been A Slice” beer. He conceived the original visual concept for the purpose-driven bread-to-beer initiative that went on to win Fast Company’s World Changing Ideas Award.

He blends craft with challenger energy — finding the emotional and cultural thread that makes visuals unforgettable. Outside the agency, he designed his own modernist home, later featured in The Globe & Mail, proving his design obsession runs deeper than the job.

Daryl turns challenger brands into kings by giving them the visual authority to match their ambition.

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Work

Olivieri
From Decline to Everyday King
Beef Farmers of Ontario
The Question That Conquered the Counter!
Popeyes
The great chicken coup - How we overthrew the colonel and built a spicy empire
Gardein
From Niche Innovator to Plant-Based King
Popeyes
The Sandwich
Second Harvest
We transformed Second Harvest from charity to cultural catalyst—launching a beer that started with stale bread and ended with global headlines.
Osmows
“Hooked on Sauce” - From Sidekick Condiment to King of Sauce Obsession
Mike's Hard Lemonade
From Challenger to King of Refreshment
The Honest Potato
From humble spud to King of Authentic Simplicity
Janes Chicken
From Freezer Staple to King of Family Wins
Dos Locos
From Wild Challenger to Kings of Lime-Fueled Fun
Bosch
From Trusted Technician to King of Home Innovation
Beef Farmers of Ontario
From Local Gem to King of Culinary Discovery
Taste of Nature
From quiet legacy to King of Conscious Snacking
Canon
From Challenger to Imaging King
Zero dB
From concept to King of Mental Clarity
Chicken Farmers of Canada
From Dinner Monotony to King of Culinary Adventure
Vodka Mudshake
From Guilt-Ridden Treat to King of Unfiltered Indulgence
canon
“We Stole the Show” – From Olympic Understudy to King of Imaging Innovation
Rival House
From a bold challenger to King of the Sober Celebration
New Roots Herbal
From Niche Supplement to King of Clean Wellness
Seymours Sangria
From seasonal debut to King of the Patio Cooler
Hipmunk
From Underdog Startup to King of Travel Search
EAS
From Fragmented Portfolio to King of Sports Nutrition
EverMe
‍By turning chaos into clarity, EverMe earned its crown as the King of Personalized Wellness
Molson
From Striking Decline to King of Hockey Comebacks
Ice River Green Bottle Co.
From quiet recycler to King of Closed-Loop Packaging
Platinium Naturals
Rebrand captures innovative new technology
Second Harvest
From trusted local charity to King of Sustainable Hunger Relief
Yorkshire Valley Farms
Making organic even more attractive
Robert Skalli
Repositioning Robert Skalli for category leadership
Catelli
From Functioning to Feeling
Catelli
From Natural Sauce to Natural Wonder