Twisted Shotz

Twisted Shotz: The Ritual That Built a Party Empire

Client Category
Alcohol · RTD · Party Shots · CPG Beverage

Services Provided
Brand Strategy · Social Strategy · Influencer Campaign · Content Production · Community Management

Business Challenge

Twisted Shotz had the product everyone talked about — layered party shots in ready-to-drink format — but lacked the cultural relevance that turns novelty into momentum.

The brand faced three barriers:

• A crowded alcohol category dominated by beer and seltzers
• Low distinctiveness on social, where drinking rituals drive discovery
• A credibility gap, as younger drinkers saw Twisted Shotz as “fun,” but not yet as their party essential

Twisted Shotz didn’t need a new product.
It needed a new ritual.

Strategic Insight

People don’t share drinks — they share moments.

Our strategic unlock came from studying female-led social drinking rituals. Across platforms, gatherings weren’t built around the alcohol itself, but around the energy of the moment: choosing the shot, calling the shot, cheering the moment, owning the night.

The cultural truth was simple:
Women weren’t waiting to be invited to the party — they were calling the shots.

Twisted Shotz had the perfect product for this behaviour. It just needed the perfect story.

Our strategy became:
Turn Twisted Shotz into the ritual that empowers the group that actually drives the night.

Creative Solution

We built a social and influencer platform anchored in a single empowering idea:

“Girls Call the Shotz.”

A rally cry.
A ritual.
A cultural POV.

Influencer-Led Momentum
We partnered with creators whose content naturally lived at the intersection of fun, female empowerment, and social energy — not the typical alcohol influencers. The content was built to feel native, not sponsored.

Ritual-First Content System
Everything we produced reinforced the Twisted Shotz ritual:

• “Choose your Shotz” moments
• “Calling the Shotz” POV videos
• Group reveals, countdowns, and celebratory clinks
• Night-out and night-in content that captured real female energy

Social Amplification
Short-form vertical-first assets optimized for TikTok + Reels brought the brand into the spaces where party culture is co-created.

A Distinctive Party Identity
A bold tone, strong personality, and confident visual world helped Twisted Shotz stand apart from the sea of sameness in alcohol social content.

We didn’t chase trends.
We built a ritual that creators and consumers wanted to join.

Results

The ritual worked.

📈 +32% increase in engagement rate vs. previous baseline
📈 +27% audience growth during the campaign
🔥 Influencer content outperformed benchmarks by 2.3×
🎉 Top-performing videos hit 18% engagement, driven by ritual-led storytelling
🛒 Retail momentum, including stronger velocity in key regions and better pull-through during seasonal windows
💬 Significant volume of organic creator content, reinforcing the ritual beyond paid efforts

Twisted Shotz wasn’t just seen.
It was repeated, shared, and adopted.

Category Takeaway

Twisted Shotz proved that party brands don’t win by showing the night —
they win by creating the moment the night revolves around.

When you turn product usage into a shareable ritual, you don’t just earn attention —
you earn participation.

That’s how Twisted Shotz became a king of the party occasion.