Agency & Case Studies
33 posts
First-Ever “Tariff Sniffing” Dog deployed to Support Canadian Brands
What does this satirical “tariff-sniffing dog” story actually show? This piece shows how brands can use humour, cultural timing, and a strong point of...
Bob’s Your Uncle Named to Campaign Canada’s 2025 Mighty List
Campaign Canada has included Bob’s Your Uncle and its “Creativity Trumps Tariffs” initiative on the 2025 Mighty List — a curated annual list recognizin...
Time to Welcome a New Hero!
We’re thrilled to announce our partnership with Sandbagger, the ready-to-drink spirit-based beverage that’s poised to shake up the beverage aisle and d...
A Love Letter to Second Harvest: Champions in the Fight Against Food Waste
A Love Letter to Second Harvest: Champions in the Fight Against Food Waste Why does Second Harvest matter? Second Harvest matters because it proves th...
Rival House: “The Same Ritual. Just Alcohol-Free.”
Rival House: “The Same Ritual. Just Alcohol-Free.” Mindful drinking doesn’t have to feel like a compromise — and Rival House proves it. Rival House l...
Ontario Beef “Ask Your Butcher Anything”
Ontario Beef “Ask Your Butcher Anything” What happens when a butcher becomes your life coach, trivia expert and therapist — all before he sells you a ...
Platinum Naturals: A New Look for a Premium Wellness Brand
Platinum Naturals: A New Look for a Premium Wellness Brand How do you turn a fragmented supplement shelf into a premium, unified brand experience? Bo...
Osmow’s “Hooked on the Sauce”
Osmow’s “Hooked on the Sauce” When your garlic sauce is so good it becomes the main character. For Osmow’s Shawarma, the most powerful brand asset is...
How Popeyes Kept the Buzz Alive for Its Chicken Sandwich
How Popeyes Kept the Buzz Alive for Its Chicken Sandwich The most anticipated chicken sandwich in North America arrived in Canada with a strategy buil...
Iceberg Vodka Chooses Bob’s Your Uncle
Iceberg Vodka Chooses Bob’s Your Uncle A Canadian vodka brand with world-class ambition found a Canadian agency with challenger-brand instincts. Icebe...
Second Harvest Rebrand: “No Waste. No Hunger.”
Second Harvest Rebrand: “No Waste. No Hunger.” From GTA charity to national leader – and a brand to match. Second Harvest has grown into Canada’s lar...
Raptors x Popeyes: “3 for Free”
Raptors x Popeyes: “3 for Free” A data insight, a fan truth, and a digital activation that exceeded every expectation. Years before the Toronto Raptor...
Zero dB: “Noise-Cancelling for Your Mind”
Zero dB: “Noise-Cancelling for Your Mind” A calming beverage that isn’t cannabis — but still uses cannabinoids. Zero dB is a pioneer in a new categor...
Bob Froese Named AMA Toronto’s Mentor of the Year
Bob Froese Named AMA Toronto’s Mentor of the Year Mentorship isn’t just about giving advice — it’s about sharpening your own thinking. When Bob Froese...
Bosch: “Nothing [Cleans/Broils/Bakes] Like a Bosch”
Bosch: “Nothing [Cleans/Broils/Bakes] Like a Bosch” Bosch already owned the dishwasher. Our job was to help it own the whole kitchen. Bob’s Your Uncl...
Cora Brady Appointed CEO of Bob’s Your Uncle
From partner and president to CEO – and a sharper creative focus for the agency. After years of quietly helping Bob’s Your Uncle grow its client roste...
Welcome Church's Texas Chicken
Welcome Church’s Texas Chicken Bob’s Your Uncle has been named Canadian Agency of Record for Church’s Texas Chicken in Canada, including media. The pa...
Avril Lavigne Helps Canon Cut Through the Clutter
Avril Lavigne Helps Canon Cut Through the Clutter Before Bob’s Your Uncle became the agency it is today, its early incarnation — The BrainStorm Group ...
“Coal for Ford”: The Holiday Stunt Heard Across Canada
POST 16 — “Coal for Ford”: The Holiday Stunt Heard Across Canada Sometimes the best way to spread holiday cheer… is with a truckload of coal. In 2013...
Welcoming Sandbagger — A Challenger Beverage Brand Ready to Lead North America
Welcoming Sandbagger — A Challenger Beverage Brand Ready to Lead North America We’re excited to share that Sandbagger Holdings Canada has selected Bob...
Popeyes Launches Chicken Nuggets With a Targeted, Social-First Strategy
Popeyes Launches Chicken Nuggets With a Targeted, Social-First Strategy When Popeyes introduced its first chicken nuggets to Canada, it didn’t try to ...
Been A Slice: Brewing Beer From Bread to Fight Food Waste
Been A Slice: Brewing Beer From Bread to Fight Food Waste What if Canada’s most wasted food could become a source of nourishment instead of landfill? ...
Influencer Marketing Awards — “Best Use of a Small Budget (Gold Winner)”
Bob’s Your Uncle Wins Gold at the Global Influencer Marketing Awards The Ontario Beef Burger Battle began as a province-wide road trip. Then COVID gro...
From the Barn to the Ballroom
Last night we traded our jeans for jackets at the Canadian Agri-Marketing Awards — cheering on our client Beef Farmers of Ontario. There’s something sp...
Olivieri: “As Easy to Make as It Is to Love”
Olivieri: “As Easy to Make as It Is to Love” When a heritage pasta brand needed a modern refresh, Olivieri turned to Bob’s Your Uncle to help reclaim ...
Bob Froese Appointed to Strategy’s Agency of the Year Jury
When the industry evaluates its very best work, it calls on the people shaping it. Bob Froese, Founder & CCO of Bob’s Your Uncle, was selected to join ...
Gardein: “Start a Healthy Relationship” Goes Mainstream
Gardein: “Start a Healthy Relationship” Goes Mainstream Before plant-based dominated grocery aisles, Gardein and Bob’s Your Uncle were already shaping...
Bob’s Your Uncle Wins Gold at Best of CAMA for The Honest Potato
Bob’s Your Uncle Wins Gold at Best of CAMA for The Honest Potato Bob’s Your Uncle won Gold at the Best of CAMA Awards for its branding and packaging w...
Chicken Farmers of Canada: “Raised by a Canadian Farmer
Chicken Farmers of Canada: “Raised by a Canadian Farmer” Canada’s chicken farmers have one of the strongest reputations in the grocery aisle — but rep...
James Kang Joins Bob’s Your Uncle as Head of Business Development to Lead Expansion Efforts
James Kang Joins Bob’s Your Uncle as Head of Business Development to Lead Expansion Efforts Kang brings strategic expertise to accelerate agency and c...
QSR Branding That Builds Craveable Brands, Not Just Limited-Time Offers
The 2026 QSR Landscape: Why LTOs Are No Longer Enough As we move through 2026, the Quick Service Restaurant (QSR) industry is facing a "Quiet Loyalty ...
Bob Froese Featured in LBB’s “The Work That Made Me”
Bob Froese, Founder & Chief Creative Officer of Bob’s Your Uncle, was recently featured in LBB Online’s The Work That Made Me series. The interview ex...
Best Food & Beverage Marketing Agencies in North America (2026)
The best food and beverage marketing agencies in North America fall into three distinct categories: performance marketing agencies, digital and social ...