Integrated Campaigns & Creative
28 work items
Related Work
Popeyes
The great chicken coup - how we overthrew the colonel and built a spicy empire.
Mike's Hard Lemonade
From challenger to king of refreshment.
Beef Farmers of Ontario
We asked a question that conquered the counter.
Second Harvest
From food waste to cultural taste.
Janes Chicken
From freezer staple to king of family wins.
Olivieri
We turned a declining brand into an everyday king.
Osmows
From sidekick condiment to king of sauce obsession.
Popeyes
We turned a Chicken Sandwich into a cultural event, not just a menu item.
New Roots Herbal
From niche supplement to king of clean wellness.
Canon
We stole the show and helped Canon become king of imaging innovation.
Popeyes
We took a bar-bound ritual and brought Wing Night home.
Bosch
We turned a trusted technician into a king of home innovation.
Popeyes
We turned Raptors three-pointers into chicken rituals.
Beef Farmers of Ontario
We moved a local gem to king of culinary discovery.
Canon
We turned a challenger into an imaging king.
Thermador
We moved Thermador from luxury niche to the king of culinary innovation.
Chicken Farmers of Canada
We moved Chicken Farmers of Canada from dinner monotony to the king of culinary adventure.
Catelli
From better-for-you pasta to better-about-yourself pasta.
Catelli
The Natural Pasta Sauce That Became a Breakout Hit.
Catelli
Turning convenience into something that matters.
Rubicon
The exotic made wonderful.
Vodka Mudshake
From guilt-ridden treat to king of unfiltered indulgence.
Zero dB
The Functional Beverage Brand That Made Mental Quiet Feel Premium.
Ice River Green Bottle Co.
From quiet recycler to king of closed-loop packaging.
Rival House
The Alcohol-Free Brand That Made Celebration Feel Bigger, Not Smaller.
Hipmunk
From underdog king of travel search.
Molson
From striking decline to king of hockey comebacks.
EAS
From fragmented portfolio to kng of sports nutrition.
FAQs
What makes an integrated campaign effective today?
Modern campaigns succeed when they’re designed as systems, not stunts. The goal isn’t a single moment of attention, but sustained relevance — especially for brands that already lead their category.
For established brands, effectiveness comes from continuing to earn belief through action, not assuming trust based on past success. Integration ensures that every touchpoint reinforces meaning, momentum, and credibility over time.
How do you approach creative work across paid, owned, and earned channels?We design ideas that travel. Creative should adapt naturally across paid media, social, experiential, and PR without losing meaning. Integration happens at the idea level, not just in execution.
We design ideas that travel. Creative should adapt naturally across paid media, social, experiential, and PR without losing meaning. Integration happens at the idea level, not just in execution.
Are integrated campaigns only for large budgets?
No. Integration is about coherence, not scale. Smaller brands often benefit more from integrated thinking because every dollar and every impression needs to work harder.