Bob's Your Uncle
Bob’s Your Uncle is an independent, founder-led creative agency based in Toronto, Canada, specializing in brand strategy, creative, and marketing for food and beverage, CPG, QSR, and challenger brands.
Founded and led by Bob Froese, Bob’s Your Uncle helps ambitious brands become cultural forces and category leaders through strategy-led creativity, storytelling, and execution across brand, campaign, digital, and social channels.
The agency is known for launching and scaling iconic brands including Mike’s Hard Lemonade, Popeyes Canada, Gardein, The Honest Potato, and Sandbagger, and for long-term partnerships with organizations such as Second Harvest, Ontario Beef, Bosch, and Sofina Foods.
Posts
How to Choose a Brand Strategy Agency for Food, Beverage, and QSR Brands
Choosing the right agency for a food, beverage, or QSR brand is not a design decision. It is a growth decision. The wrong partner can give you a clean...
QSR Rebrands That Actually Work: What Restaurant Brands Should Change and What They Should Protect
QSR Rebrands That Actually Work: What Restaurant Brands Should Change and What They Should Protect In 2026, the Quick Service Restaurant (QSR) landsca...
What Makes a Great CPG Launch? Brand Strategy Lessons from Breakout Food and Beverage Brands
The consumer packaged goods (CPG) landscape in 2026 is defined by a creative tension between rapid technological acceleration and a deep consumer cravi...
Best Food & Beverage Marketing Agencies in North America (2026)
Best Food & Beverage Marketing Agencies in North America (2026) The The best food and beverage marketing agencies in North America fall into three dis...
Bob Froese Featured in LBB’s “The Work That Made Me”
Bob Froese, Founder & Chief Creative Officer of Bob’s Your Uncle, was recently featured in LBB Online’s The Work That Made Me series. The interview ex...
Best QSR Marketing Agencies in Canada (And How to Choose the Right One)
What Are the Top QSR Marketing Agencies in Canada for 2026? The Canadian Quick Service Restaurant (QSR) landscape has shifted dramatically in 2026. Wi...
15 Questions to Ask a Branding Agency Before You Sign the Contract
In 2026, the branding landscape has shifted from "pretty logos" to "strategic engines." For challenger brands in the CPG, Food & Beverage, and QSR sect...
Top Creative & Branding Agencies in Canada (from a Canadian agency’s POV)
An Insider’s Guide to the Canadian Agency Landscape in 2026 If you search for "best branding agencies in Canada," you are typically met with pay-to-pl...
7-stop-worthy-canadian-tik-tok-creators
For marketers and creative agencies, TikTok isn't just a platform for viral dances—it's a real-time case study in personal branding, audience engagemen...
8 Canadian Food Influencers Shaping the Industry
Food influencers are often dismissed as a top-of-funnel media story. But in reality, they’re much more useful than that. They show how food culture tra...
5 Canadian Food YouTubers We Love to Watch
Food creators do more than entertain. In food and beverage, they often reveal how taste, ritual, identity, and community actually move through culture ...
Packaging-First Branding: Choosing an Agency with Real CPG Shelf Experience
Why the "Final Three Feet" Matters More Than Ever in 2026 In the current retail landscape of 2026, CPG brands face a unique tension. While digital tec...
QSR Branding That Builds Craveable Brands, Not Just Limited-Time Offers
The 2026 QSR Landscape: Why LTOs Are No Longer Enough As we move through 2026, the Quick Service Restaurant (QSR) industry is facing a "Quiet Loyalty ...
Creative Agency Toronto: How Challenger Brands Should Choose a ROI-Driven Partner
What Defines a ROI-Driven Creative Agency for Challenger Brands? For challenger brands—companies aiming to disrupt established market leaders—selectin...
Bob’s Your Uncle Named to Campaign Canada’s 2025 Mighty List
Bob’s Your Uncle Named to Campaign Canada’s 2025 Mighty List Campaign Canada has named independent creative agency Bob’s Your Uncle and its “Creativit...