Brian Flay
Brian Flay has been writing the voice of Bob’s Your Uncle — and many of its most famous clients — for nearly two decades. He is a creative director, writer, strategic thinker, and all-around original whose ideas have helped build entire categories.
Brian helped grow Mike’s Hard Lemonade in Canada and co-led its explosive U.S. launch alongside Daryl and Bob. He has written some of the most memorable lines in the agency’s history, including purpose-beer gems like “Jesus Christ, they made bread from beer.” He has shaped campaigns for Popeyes, Beef Farmers of Ontario, Olivieri, Osmow’s, and dozens of F&B challengers across North America.
His mind operates at a frequency scientists have not yet classified — part Saturday-morning cartoon, part strategic assassin. He bikes 35 km to work (even in arctic conditions), eats the same lunch every day, and lives with five rescue animals who probably think he writes ads for them.
Brian is proof that great strategy and great creativity share the same spark: they make people care.