Shannon Thorndyke

For 20+ years, brands like Dove, Nike, Microsoft, AMEX, RBC, TD, Nestlé, and General Mills handed me their marketing problems. I solved them. Hundreds of campaigns. Dozens of verticals. One obsession that never changed: audience-first strategy, especially women with children, the segment everyone name-drops and almost nobody actually gets.

That’s where I learned to run the 50,000-foot strategy and still get my hands dirty in the execution. Nobody hands you that skill set. You earn it.

Now I’m Head of AI & Performance. I help challenger brands stop panicking about AI, avoiding the reality of what is coming and start weaponizing it.

If you’re a challenger brand trying to figure out what AI-first actually means for your business (not the buzzword version), let’s talk.