Shannon Thorndyke

Shannon Thorndyke connects strategy to performance, ensuring the thinking that shapes a brand is continuously sharpened by what happens in the real world.

With more than two decades of experience across North America, she has helped brands like Dove, Nestlé, AMEX, Nike, RBC, TD, Microsoft and General Mills solve complex marketing problems with clarity and measurable impact.

As Head of Strategy & Performance at Bob’s Your Uncle, Shannon leads the strategic thinking behind our branding and creative assignments, then brings the same rigour to measuring what happens next. It creates a continuous loop between strategy, creativity and performance, where every engagement gets smarter as it works.

Because strategy shouldn’t end when the creative begins.

Shannon combines deep strategic thinking with data analytics, AI, automation and performance intelligence to uncover opportunities, challenge assumptions and identify what will move a business forward.

Her expertise is trusted at the highest levels. Shannon was recently contracted by Pinterest to help build their online shopping portal, a testament to her ability to translate emerging technology into real commercial advantage.

A sought-after international speaker and educator, she makes complex technology and data accessible, practical and actionable.

When she’s not engineering growth strategies, she’s raising world-class performance horses in central Florida.

High performance looks different depending on the arena.