Creativity & Culture
13 posts
The Loneliness Era - Why Human Brands Win
We’re living through the loneliest moment in human history. Record levels of isolation. Record levels of disconnection. And what are people turning to...
Category Storytelling and Strategic Narrative Design
Category Storytelling & Strategic Narrative Design Most brands “tell stories.” Very few tell stories that reshape the category. That takes narrative ...
How Food Brands Create Cultural Moments
How Food Brands Create Cultural Moments That People Join Food is one of the last truly shared cultures left. Not “content.” Not “community.” Culture....
Restaurant Social Menu Architecture
Restaurant Social Menu Architecture & Content Engineering If your menu is the product, your social should act like a menu discovery machine. Most res...
Don't Just Show Up in Culture - Shape It!
Don’t just show up in culture. Shape it. Loved this insight by Jen Costello, TBWA’s new Global CSO, and her call for brands to stop mimicking culture...
The Power of Storytelling in Advertising: A Tale of Two Ads
The Power of Storytelling in Advertising: A Tale of Two Ads In the fast-paced world of digital advertising, where six-second ads and data metrics rei...
Seeking Truth in a World of Manufactured Beliefs
Seeking Truth in a World of Manufactured Beliefs In a world increasingly shaped by the ambiguous nature oftruth, where facts are as malleable as clay ...
When The Going Gets Bitter...We Get Sweeter
🍁🥞Trade policies can divide nations. Pancakes bring people together.H ere’s a novel approach to a trade dispute: Instead of fighting tariffs, let’s...
A Culture of Caring: Redefining Agency Life
Last week, as I delved into the criteria for the Ad AgeSmall Agency Awards, I was struck by the diversity of accolades—from the best campaign creativit...
"I'd Like to Buy the World a...GenerativeAI Ad"
"I'd Like to Buy the World a...GenerativeAI Ad" Coca-Cola, a brand synonymous with timeless advertising, is once again at the forefront of change. Fro...
Intergenerational Ingenuity: The New Creative Frontier
Intergenerational Ingenuity: The New Creative Frontier Recently, I found myself reflecting on a question posed during a podcast: "Why did you start yo...
The Icy Plunge to Brand Clarity: Lessons from Lake Michigan
The Icy Plunge to Brand Clarity: Lessons from Lake Michigan In the world of branding, we often talk about the big, thebold, the innovative. But someti...
From Playgrounds to Pixels – A Dad’s Quest for Connection
From Playgrounds to Pixels – A Dad’s Quest for Connection In a world where the ping of notifications often drowns out the sound of laughter, I find my...